Do you know the difference between a serum and a cream? Which should be applied first?

Do you know the difference between a serum and a cream? Which should be applied first?

It is one of the queries that is most frequently asked. Which do I have to apply first? Serum or cream? Why? First you need to understand what the main difference is between both cosmetics.


  • Texture:

The serum has a more fluid and light texture than the cream.

  • Concentration of ingredients:

The serum has a higher concentration of main ingredients, much higher than the creams.

  • More specific.

Serum is formulated to bring solution to specific skin problems, whether to fade wrinkles, nourish the skin, fight against free radicals, reaffirm, etc. While a cream can have multiple functions.

  • Use/Instructions:

Serum: due to its high concentration of main actives and light texture, you only need to apply a small quantity of the product to have an optimum result. Its absorption is immediate and does not leave an oily layer (in general).

Cream: It is applied after the serum. The absorption depends on its formulation, usually you have to wait a few minutes until it has completely penetrated the skin.

  • Complementary Product:

Thanks to its quick absorption it allows the use of cream without having to wait for its absorption. Serum also facilitates the penetration of cosmetic main ingredients that you apply later.


First of all, your face, neck and décolleté have to be clean. This step is very important, because if your face is not perfectly clean, the absorption of main ingredients is less, and you will not achieve maximum benefits. Once your face is cleansed, you must apply a lotion (closes the pores, balances skin and leaves it prepared for good absorption for cosmetics).

Like we have mentioned before, a small quantity is enough. The ideal is to do it alternating small dabs with circular movements from the inside of the face to the exterior. In the neck and décolleté we recommend you apply the serum in upward movements.


Once you have cleansed, toned up and applied your serum, you have to apply your usual cream. We also recommend doing it in circular movements from the inside to the outside of the face and in upward movements on neck and décolleté.

In AVANCE COSMETIC we have two types of facial treatments depending on your type of skin.

If you have young skin, with small scars, acne, first expression lines, etc. we recommend you try Photoshow Effect. You will love the Balancing Cream, Serum Close Pores and Illuminator Serum.

In case you worry about wrinkles, firmness and skin density, your brand is Hi Model Face. It is based on main ingredients that are leading in the pharmaceutical market, like high and low molecular weight Hyaluronic Acid, the Proteoglycans and concentrated Vitamins A, C, and E.

The Top Selling products of the line HI Model Face are: Facial Cream of Hyaluronic Acid, Serum Regenerator with Hyaluronic Acid and Proteoglycan Ampoules.

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